Email marketing can be a huge boost for small businesses. Case in point, family-owned business Goat Milk Stuff, a business that sells – you guessed it – products made from goat’s milk.

In fact, only 8% of marketers found email marketing to be an effective avenue for lead generation, with some considering it their worst-performing channel.

Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 ...

"From the #mpb2b Community" links referenced in the show: LinkedIn post Transcript: Effective B2B Email Strategies for the Win, With Matt Treacey Hello to all my Marketing Smarts Live viewers today. I ...

As is always the case with every successful email campaign, it starts with the strategy. A good agency prepares a detailed ...

Email isn’t dead – it has just been misunderstood and possibly undervalued. This Special Episode of The Marketing Week Podcast, in partnership with Campaign Monitor by Marigold, unpacks how today’s ...

19 Email Marketing Mistakes Affect Open, Click, Conversion Rates Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.