Getting into real estate email marketing might sound overwhelming, but it’s one of the highest-ROI ways to stay..

As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel ...

The email marketing funnel has three broad stages: Attraction, engagement and nurturing. The most important thing is to have strong content across all of these to lead customers through the buyer ...

Individually, email and chatbots are great marketing tools, but together they’re even greater. I know this to be true because I build marketing funnels that pair chatbots with email.

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...