Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

The idea in emotional branding is to reconstruct thinking around the customer’s life experiences. Hence, the growing need to play around hopes and dreams as a way of creating deep and lasting ...

"Emotional branding," which now rivals the traditional "USP" approach for many products and services, is shown overall to be equally effective for increasing the brand's purchase share of requirements ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...

Brand love transcends mere preference or recognition; it involves fostering deep affective connections that resonate with consumers on an emotional level. Susan Fournier's seminal work, "Consumers and ...

The 10th Indonesia WOW Brand once again successfully convened brand enthusiasts and branding practitioners in Indonesia, ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.