The Kroger Queen City Championship returns for the 2025 LPGA season under new management. Outlyr, a sports and event marketing agency, now owns the tournament, which takes place Sept. 11-14 at TPC ...

Outlyr, a sports and event marketing agency, now owns the Kroger Queen City Championship. Lydia Ko won the 2024 edition by five strokes.

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Discover new ways to create better content, faster, to build brand awareness and trust with your busy prospects. Today's top content marketing experts reveal all in this 10-session event.

Milton's holiday events marketing campaign won bronze honors from the Southeast Festivals and Events Association.

Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification. The product agnostic course is designed to teach ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Cydcor's Event Expertise Shared with a High-Impact Presence at the Wine & Spirits Wholesalers of America (WSWA) Access LiveAgoura Hills, ...