Event planning and marketing professionals are essentially needing to leap into the breach and learn new skill sets, work in new teams and adopt new technologies ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

Event planning covers a lot of territory, from child's birthday parties to lavish formal affairs. When marketing your event-planning business, identify the key points of difference between your ...

1. Establish an event contingency planning team. Create an event contingency planning team before you need it. Consider which specific job titles (e.g., event experience leader, event technician, ...

During the planning stages of the event, marketing teams and event planners frequently work together to determine the event’s theme (49 percent), logo (49 percent) and color scheme (37 percent).

As the CEO of an agency that specializes in event marketing and strategy, I'd like to share some insights on the power of data when planning events and the strategies we've found success in.

In the CMO Council report, 57% of marketers surveyed now say events are owned and managed by marketing, orchestrated across the company, and aligned to a holistic marketing plan. It’s a major ...

Event Planning Industry Analysis. Event planners do a lot more than plan events. ... She owns her own content marketing agency, Wordsmyth Creative Content Marketing, ...

Event planning that incorporates more-thorough risk assessment and management can ensure enhanced operational efficiency and projects a more professional brand image to attendees, guests ...

Vintage Rose Marketing & Events is a full-service agency specializing in marketing, graphic design, public relations and event planning. The 100% women-owned business is owned by Melissa Rose.

Typically, it's the time of year when we see lots of events, galas and fundraising,, which are crucial to many nonprofits and organizations. Fundraising and event planning during a pandemic ...