Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

A new social media trend uses dopamine anchoring to transform dreaded tasks into rewarding activities by consistently pairing them with enjoyable stimuli.

Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. “Dopamine anchoring” is the latest psychology hack making the rounds on social ...