In other words, they track the effectiveness of your marketing strategy. For example, if your goal is to engage with a certain demographic in a certain region, you can track social media ...

Marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns. For example, a marketing strategy might say that a company aims to ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

It is very hard to attack a plan that you helped create. Including the head of sales on your planning team, for example, will virtually ensure that sales team will support the finished product. A good ...