• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

"Increase sales of peripherals" is an example of an ineffective goal ... as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics ...

Best Valentine’s Day marketing strategies to drive sales, engage customers, and create lasting connections with your audience ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

In today’s digital age, video content has become a cornerstone of online marketing strategies. As consumers increasingly turn to video for product discovery, reviews, and purchase decisions, ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

For example, is that target account already a customer? Has progress already been made on the deal? Most marketing and sales organizations do not have tight alignment and open communication, so ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

However, what I observed was also a clear example of a strong ... According to a McKinsey & Company study on B2B sales strategy that could be applied to communication as well, using four or ...

For example, sales reps can take calls through ... and uses data-backed customer insights to better understand marketing and sales strategy. Benefits and challenges of omnichannel The benefits ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...