Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.

Tapping into this collective marketing intelligence by answering those 26 ... could your brand fit into or position itself against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer ...

The young couple two years out of college will hear your marketing message and may ... A strong market position will help you defend your growing customer base. Using the above example, a new real ...