Examples of Product Development Strategy. New product development is an important way for businesses to stay ahead of the competition and continue to appeal to the changing needs of existing ...

Examples of Promotional Strategies in a Product. The objectives of product promotion are to increase sales, attract customers, improve product recognition and enhance brand identity.

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

Microsoft is a perfect example of product-centric strategic planning in action. The company’s stock has increased seven-fold since Nadella was appointed CEO in 2014, with its market cap rising ...

All of these assets can be used in a product-led content strategy. But, it’s worth noting that the top area of B2B content marketing investment in 2022 is video at 69%.

By the end of this post, you’ll have a clearer picture of how to fine-tune your pricing strategy and keep your business ...

Industry buzz suggests organizations simply shift from outdated, rigid, and ineffective project management practices to product-led product management, as if this remedies all strategy execution ...

Entrepreneurs should think about product and GTM strategies in parallel as they influence one another. If your GTM strategy is simply “we will buy ads on Google,” your startup is doomed ...

Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition.

New challenges may emerge for an existing product, such as a significant safety signal or an unexpectedly negative view from an HTA body. Key considerations when executing an effective re-evaluation.