As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape. Understanding the intricacies of supply-path ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path ...

The introduction of the header bidding model enabled a fairer and more transparent environment for advertisers, while publishers got access to a higher demand. However, this approach also made the ...

The U.S. Patent and Trademark Office granted a patent To PubWise, a platform born from header bidding and pre-bid strategies, that significantly reduces bid requests to achieve performance for ...