BTS have been official ambassadors for Samsung since 2020, and the group has participated in the launch of many new phones for the brand, including the purple Galaxy Z Flip4 earlier this year.

From that point on, fans declared purple as BTS' color, and "I purple you" as their way of telling BTS how much they love them. BTS, likewise, use the phrase to express their love for ARMY.

BTS’s V recently got candid about the origins of the phrase ‘I Purple You’ and its monumental fan following. According to Showbiz Cheat Sheet, this claim was brought forward by BTS’s V ...

Here's each of the BTS members' favorite colors, why BTS mic colors are different, and the meaning behind purple for BTS fans. by Julia Dzurillay. Published on August 22, 2019. 3 min read.

This is music to many ears: Samsung announced its collaboration with K-Pop supergroup BTS a few weeks back, and we’re now just a few days away from the S10+ 5G and Galaxy Buds+ BTS Edition ...

These tweets about BTS' Jungkook's new purple hair all say one thing about it. Abloh's IG Story comes just a day after Louis Vuitton announced RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook as ...

We’ve seen multiple leaks about the incoming Galaxy S20 smartphone in purple, but now it is finally official - meet the Galaxy S20+ 5G BTS Edition. The phone comes alongside with the Samsung ...

SEOUL, South Korea (AP) — Skyscrapers, bridges and other landmarks in South Korea’s capital will be lit up in purple as the country begins celebrating the 10th anniversary of K-pop band BTS.