Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

In fact, the elevation of paper, ink and intellect among fashion advertisers in general is partly an attempt to project luxury, marketing experts say. “It’s about demonstrating intelligence ...

What started as a niche Instagram joke has evolved into a force in fashion discourse, not only racking up high engagement but ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Learn innovative strategies that make fashion brands stand out in a crowded market ... creating social connections through influencers and celebrities, and experiential marketing. Students explore ...

“[Although] celebrity partnerships are a staple in fashion marketing, the degree to which Charli XCX was featured in 2024 is remarkable,” Keith Fraley, assistant professor of fashion business ...

Career paths for graduates are diverse, ranging from fashion buying and marketing to sustainability and product development. Opportunities abound in cities like Philadelphia, New York City, Los ...

With A$AP Rocky’s Ray-Ban moments, courtroom style has become a cultural phenomenon, blending law, fashion, and branding into an unexpected stage for pop culture.

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...