Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

In fact, the elevation of paper, ink and intellect among fashion advertisers in general is partly an attempt to project luxury, marketing experts say. “It’s about demonstrating intelligence ...

What started as a niche Instagram joke has evolved into a force in fashion discourse, not only racking up high engagement but ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Learn innovative strategies that make fashion brands stand out in a crowded market ... creating social connections through influencers and celebrities, and experiential marketing. Students explore ...

It may sound counterintuitive, but these days, if you are looking for age-related reality in your advertising, then you will ...

“[Although] celebrity partnerships are a staple in fashion marketing, the degree to which Charli XCX was featured in 2024 is remarkable,” Keith Fraley, assistant professor of fashion business ...

With A$AP Rocky’s Ray-Ban moments, courtroom style has become a cultural phenomenon, blending law, fashion, and branding into an unexpected stage for pop culture.