The Peter Saville-designed Burberry logo is part of a strategy to realign the British label on the international stage. Saville looked to a rubber-and-leatherwear couturier for inspiration for the ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Alessandro Michele sent out a few decapitated heads and a baby dragon down the runway last week at Gucci. They accessorized clothes that were dazzlingly representative of the “Frankensteins” we humans ...

It’s finally happened — logo mania has come to Miu Miu. The brand’s Spring Summer 2019 presentation on October 2 was peppered with bags featuring a new signature graphic formed of an “M” and “i” on ...

But practical reasons aside, a re-branding also acts as a clear signifier of an incoming shift in power dynamics, that can be utilized as an easy marketing tool. In an age where social media buzz is ...