Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

What started as a niche Instagram joke has evolved into a force in fashion discourse, not only racking up high engagement but ...

“[Although] celebrity partnerships are a staple in fashion marketing, the degree to which Charli XCX was featured in 2024 is remarkable,” Keith Fraley, assistant professor of fashion business ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

With A$AP Rocky’s Ray-Ban moments, courtroom style has become a cultural phenomenon, blending law, fashion, and branding into an unexpected stage for pop culture.

Artificial intelligence has become a driving force in fashion marketing, with brands increasingly relying on AI to craft campaigns tailored to specific audiences. At first glance, it may seem ...

Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge ...