Kim Kardashian is on a mission to lift and sculpt every plausible part of the feminine form through her £3bn shapewear empire ...

"Which means a jaw that is kind of small and very hyper-feminine." In puberty, men's faces develop brow ridges and square jaws, but women's features remain less pronounced in those areas, she said.

Scientists asked participants to rate male and female faces which had been digitally altered to be more or less feminine. Across the board, there was no preference for more masculine men and women ...