Marriott?s attention has now turned to the popular mobile marketing strategy of geo-fencing, an initiative that prompted the brand to team up with location-based engagement platform HYP3R to more ...

Five U.S. sports national governing bodies-USA Fencing, US Squash, USA Cycling, US Sailing and USRowing-will pool their commercial and media rights under a new collective. Revenue from unified ...

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers ...

Physical click-through Connecting buyers and sellers is the point of marketing. Google makes all its money on one thing: connecting buyers and sellers via click-throughs on the PC. Mobile ...