Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...
New research from Cashew reveals how "dupe" buying is reshaping consumer behavior - and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. 23, 2025 /CNW/ - Dupe ...
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