Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.

Smokey Bear has celebrated 80 years of service preventing wildfires by acting as a mascot for the U.S. Forest Service ad campaigns.

Smokey Bear is known to generations who grew up hearing "Only you can prevent forest fires." Here's more on Smokey's history.

Smokey Bear has celebrated 80 years of service preventing wildfires by acting as a mascot for the U.S. Forest Service ad campaigns.

The USDA and the Ad Council initially decided that a fictional bear named Smokey would be their symbol for forest fire prevention in 1944.

Paddington Bear, one of Peru's most famous exports, has been granted a British passport. Producer Rob Silva revealed the United Kingdom's Home Office had issued the document to the fictional ...

Smokey Bear has celebrated 80 years of service preventing wildfires by acting as a mascot for the U.S. Forest Service ad campaigns.

The USDA and the Ad Council initially decided that a fictional bear named Smokey would be their symbol for forest fire prevention in 1944.