The Idea in Practice. By understanding how the five competitive forces influence profitability in your industry, you can develop a strategy for enhancing your company's long-term profits.

Originally defined by Michael Porter in his guide Competitive Advantage (1985), generic strategy is a form of risk management. What are the 4 generic business strategies? Cost leadership, ...

In 1957, Ansoff was known for his “Product/Market Matrix” explaining strategic growth orientations, and in the 1980s, Michael Porter brought a more analytical approach to strategy with his “Five ...

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear ...

A competitive advantage allows a company to produce or sell goods more effectively than another business. Business owners commonly develop business strategies in order to maintain a competitive ...