3. Confusing Typography. Bold, stylized typography used to be quite a big hit in logo design. Even now, I observe brand owners make use of various fonts in an effort to attract attention.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The brief comprised creating a logo and typography that “reflected the five-star nature of the food” as well as “the tradition and heritage of the Langham Hotel”, says Ellul. Supple Studio looked to ...

As part of the brand’s famous tagline ‘Do Nothing’, while other brands spend a fortune on deploying ads and in-app banners during the festive season, Cadbury 5 Star has reduced its budget to ...

Cadbury 5 Star, the chocolate brand from Mondelez India’s, has taken its famous tagline ‘Do Nothing’, a notch higher in a new campaign. The brand has simplified its logo into a graphic of ...