Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

With that said, there are five basic steps that all word of mouth marketing campaigns share—the Five Ts of word of mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. Learn to identify ...

But here are five ways to better understand your marketing performance ... Using this data, the next step should be forecasting based on those witnessed curves. This forecasting exercise is called ...