First off, Amazon CEO Jeff Bezos didn’t commission an LA Whole Foods meat department to sculpt an Amazon logo out of ground beef to commemorate its $13.7 billion purchase of Whole Foods.

For Beyond Meat—which became one of the most successful plant-based food companies after its historic IPO—where the company’s products live in the store is also vital to reaching omnivores.

Lab-grown meat from the U.S. on display at the Disgusting Food Museum in Los Angeles, in 2018 ...

In making his meaty masterpieces, Davis slips on gloves and begins shaping Mike's ground food to match the intended logo. He is guided by a photo on his phone, which he keeps in a waterproof case.

US retail sales of plant-based foods rose 20% to $3.3bn in the year to June 16, 2018, according to Nielsen data compiled for the Plant Based Foods Association (PBFA), which represents 126 plant ...