If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

Add Yahoo as a preferred source to see more of our stories on Google. In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to ...

Fubu continues its comeback with a focus on female shoppers. Today, the iconic streetwear brand unveils its capsule collection made in partnership with Sorella—a Los Angeles-based women's brand ...

Earlier this month, FUBU, the iconic clothing company co-founded by Daymond John, and Black Lives Matter launched the BLM x FUBU collection, which is currently being sold on the Black Lives Matter ...

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu ...

*Armed with an eye for the past, present, and future, FUBU is making its stateside return in a major way at Atlanta Fashion Week 2024. The iconic fashion brand, known for its “For Us, By Us” motto, ...