Why did they do that? It’s a question we ask every day in attempting to understand the behavior of others and make meaning of the world around us. How we answer the question, however, varies depending ...

A recent study revealed that a long-term value memory maintained in the ventral striatum in the brain is a neural basis of our habitual seeking behavior. Researchers have been investigating how the ...

Psychology teaches us how to understand ourselves and other people. This true statement disguises immense, perhaps infinite, complexity. As complex as psychology is, you can learn and accomplish much ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...