Now, the internet is having a field day with the idea that a slogan for women’s sports would accidentally be derogatory: Some people at Gatorade and the WNBA actually thought “Let Her Cook” was a good ...

As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, ...

Paige Bueckers and Gatorade have been teaming up for years, ever since the former UConn star became the first NCAA athlete to sign a NIL deal with the sports drink brand.

Incoming Duke basketball player Cameron Boozer and BYU cross country and track and field commit Jane Hedengren were ...