What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

Dr. Sharon H. Porter (Dr. Sharon), Editor-In-Chief, Vision & Purpose LifeStyle Magazine and Media--Founder, Leadership SHP.

Despite increasing competition in the pharmaceutical industry, several generic drug companies are poised for growth. Though generic drugs represent more than 90% of dispensed prescriptions ...