Emblemetric, a website about logo design, tracked recent shapes in the U.S. Patent and Trademark Office and found a new trend emerging: “These days, logos are being used in a different context.

The geometric logo “perfectly embodies the ‘New Wave’ era that Renault has entered”, the designer says. He adds that the design is a call back to Renault’s logos in the 1940s, 50s and 70s when the ...

Adidas, BMW, Netflix and Lego are among the brands whose logos have been given a Bauhaus-inspired makeover in this graphic design project by creative platform 99design.