Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

Smith brings over 25 years of global marketing leadership across digital transformation, omni-channel strategy and brand ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Modern technological and communication advances have made it easier than ever for businesses to market their products and services internationally. Before new market entry, a company should conduct a ...

Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target ...

One oft-told adage in marketing circles, reported to have come from an ex-CEO of the former Gillette, goes, "We know that France and Argentina are different--we just treat them the same way!" Whoever ...

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers' languages. And, as mobile, social and software increasingly ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

RICHMOND, Va., June 02, 2025--(BUSINESS WIRE)--BRANDITO, a leading marketing services platform, announced today the acquisition of Inkwell Global Marketing, a full-service promotional merchandise ...