the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

Ever since Neil Borden coined the term “marketing mix” in 1949 ... Harpreet Patter is part of the global Marketing Science team at Meta based in Menlo Park, California. Educated in mathematics ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes ... Veeva Systems' head of global business consulting ...

Vasileios Kourakis, Global Director for Marketing effectiveness (ROI ... Read the full report 'Next wave measurement: Marketing mix modelling in the age of retail media' here. MMM is one of the tools ...