The businesses that lead in 2025 will be those that embrace uncertainty, turning it into an opportunity for growth. By ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

This includes reviewing whether the current local affiliate model is fit for purpose ... so that they form part of the company’s global strategy. These multiple demands put enormous pressure ...