That’s what a go-to-market (GTM) strategy is all about: providing the right tools to enable the brand to be in front of the ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Ahead of speaking at MDM's May SHIFT conference, Redwood Advisors' John Nantz stops by for a conversation with Tom Gale about ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

An internal memo reveals Google Cloud's strategy overhaul, including team consolidation to increase sales productivity.

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...

Your go-to for B2B Marketing ... Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives ...

Introhive, the leading Relationship Intelligence platform is pleased to announce the appointment of Joanna Trimble to the newly created Chief Revenue Officer (CRO) executive role. With over 30 years ...