Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

With over 40 years of experience in the medical device and biotech industries, Bichsel has led marketing teams through multiple product launches, acquisitions, and market expansions. Drawing from real ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...