Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...
Harvard Business School9y
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.