Go-To-Market Strategies For The Digital Age
That’s what a go-to-market (GTM) strategy is all about: providing the right tools to enable the brand to be in front of the ...
Modern Distribution Management10h
MDM Podcast: Imperatives Amid Evolving Go-to-Market Strategies
Ahead of speaking at MDM's May SHIFT conference, Redwood Advisors' John Nantz stops by for a conversation with Tom Gale about ...
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Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...
Harvard Business School10y
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.
3 Positioning Strategies To Fuel Your Company’s Growth
Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.
CRN7mon
Ahead Investing In Cybersecurity, Talent In Go-To-Market Strategy
Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...
CRN1y
Google Cloud Hires Former Microsoft Vet As New AI VP
Oliver Parker is Google Cloud’s new vice president of artificial intelligence, tasked with the company’s AI go-to-market strategy and leader of a newly formed global organization of sales and ...