Marketing strategy vs go-to-market strategy The terms “marketing strategy” and “go-to-market strategy” sound the same and are often confused. It’s not uncommon to see them used side by ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Mitchell elaborates, “When sales and marketing work together—agreeing ... organizations can use to optimize their go-to-market (GTM) strategies: Pipeline and revenue dashboard: Tracks key ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Sales and marketing leaders who act decisively ... It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Learn how TAM, SAM, and SOM can provide clarity and guidance in evaluating market opportunities and fine-tuning your SEO ...