And, just like any communications strategy, it is important to have well-thought-out goals, strategies and tactics for the University’s social media presence. Social goals and strategies for the ...

Other strategic goals depend on this foundation and ... speaking engagements; and numerous communications tactics. This goal is also highly important for business developers: arranging business ...

Some 51% of marketers polled say personalizing content is one of the most effective account-based marketing tactics. Identifying high-value ... marketing objective (56% cite it as an important goal); ...