The It’s Like Finding A Gold Scar meme, often shortened to Gold Scar meme features image slideshows set to the sound of John Bellion’s “All Time Low.” The meme references image macros that ...

Memes like "Bad Luck Brian" and "Disaster Girl" are selling for six figures as NFTs. Once nearly impossible to monetize, memes are in the midst of a gold rush.

The answer is: it's just a meme. People think that Sirianni in a winter hat looks like the kid from Elf, which has led to a lot of tweets like the ones below.