With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over the past year. Those users have been offered the option of subscribing to the ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Search Engine Land » PPC » Google is exploring ads in new AI Mode Chat with SearchBot Please note that your conversations will be recorded. Google confirmed to Adweek it will “explore bringing ...

Privacy campaigners have called Google's new rules on tracking people online "a blatant disregard for user privacy." Changes which come in on Sunday permit so-called "fingerprinting", which allows ...

Google’s advertising exchange gave it a so-called “last look” in online auctions, allowing the company to decide after an ad ...

Google, however, maintains the online advertising market is a highly competitive sector. Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint ...

Those traffic referrals are one of the main ways that online publishers attract the clicks needed to sell the digital ads ...