Do you own any Pura Vida Bracelets? I can’t even begin to tell you how many I own, I love them that much! That’s why Pura ...

But one of the Falmouth company’s top-selling bracelets is fashioned from marine grade cord and held together by the jaw and tail of a 1-inch-long sterling silver great white shark. It’s a ...

The 16-year-old recently partnered with Pura Vida to launch an exclusive pack of colorful bracelets, all of which incorporate Charli’s positive vibes. Aptly dubbed “The Charli D’Amelio Pack ...

Retail giant Vera Bradley has purchased a $75 million stake of Pura Vida, a La Jolla-based jewelry company best known for making colorful, handmade string bracelets. The deal gives Vera Bradley ...