McDonald's Grimace milkshake is trending in the U.S., but not because of its berry flavor. The beverage has sparked a new, unsettling TikTok trend.

Ikea hires David and Alma following a fiercely contested US agency review. ... McDonald’s Grimace mascot sparked a winning streak and social media home run for the New York Mets.

The trend took off not long after McDonald's began selling the Grimace Birthday Shake on June 12 — the same day the fast food giant declared it to be the creature's special day.. What are people ...

Grimace was first brought into McDonald’s cast of characters in 1971, but as an evil monster with four arms to steal milkshakes, according to the Washingtonian. But after his appearance ...

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then ...

Grimace is one of the many iconic characters of McDonald's fantasy world, McDonaldland. Here's everything to know about the beloved purple blob since he made his first appearance in 1971.

What does the Grimace milkshake taste like? Tasters online have described the flavor as a mix of berries with a hint of birthday cake. When PEOPLE editors got to try the mysterious dessert (and ...

McDonald's fans have wondered what Grimace, the furry purple pal to the red-headed clown Ronald McDonald, actually is. According to a manager, his true identity is "an enormous taste bud." ...

Move over, Hamburglar — it’s Big Purple’s time to shine. On June 6, McDonald’s announced its first-ever purple-colored shake in honor of the iconic McDonaldland character Grimace’s birthday.

Maybe Grimace began as a children’s marketing gimmick, but he’s surely transcended it now. Grimace is a bizarre and uncategorizable entity with no clear referent in nature. Maybe we love him for ...

The company also updated its Twitter banner image with one of Grimace, and added a new bio: "Grimace is a close personal friend of mine." Follow Brett Molina on Twitter: @brettmolina23.