It’s nice to have fat marketing budgets, but sometimes more can be accomplished with creativity. A sneak attack. A clever campaign riding the coattails of a public event. When guerrilla marketing ...

If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through ...

At Boston University’s Guerrilla Marketing Society, the sky’s the limit. The group has worked on marketing campaigns for big name clients — from Expedia to Spotify as well as campus favorites like ...