If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through ...

At Boston University’s Guerrilla Marketing Society, the sky’s the limit. The group has worked on marketing campaigns for big name clients — from Expedia to Spotify as well as campus favorites like ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Topwick founder Fernando Campos saw a great guerrilla marketing opportunity at Apple stores when the iPhone 6 was released last week. Apple store and mall security personnel didn’t share his opinion.

"Game publishing is the same as any other business," opened Vladimir Funtikov co-founder of Drag Racingdeveloper Creative Mobile during his talk at this year's Casual Connect Europe in Amsterdam. "The ...