Can You Top This Guerrilla Marketing Strategy? By Jeff Haden. Updated on: March 10, 2011 / 1:11 PM EST / MoneyWatch David Mayer had a great idea. He developed the Clean Bottle to solve an ...

Guerrilla marketing embraces unusual and, hopefully, entertaining or intriguing strategies to spread the word about a new product. It can work if it's done with finesse. Article Sources ...

While it may get under the skin of your competitors, guerrilla marketing has the potential to pay off in a big way. One example of how guerilla marketing can benefit a business is Beats by Dre, a ...

Guerrilla marketing is the art and science of ... Viral marketing can be loosely defined as digital word-of-mouth marketing. Both strategies can be more cost efficient than traditional techniques ...

Instead, develop strong guerrilla marketing strategies as a way to give your existing campaign more reach. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and ...

Guerrilla marketing is a creative marketing strategy that is designed to promote a product or service in a highly engaging, memorable, and surprising way, typically on a low budget.

Discover effective guerilla marketing strategies for small businesses with real-life Indian examples. Learn how creativity can outshine big budgets.

Guerrilla marketing can be fun, but you still need the strategy along with the creativity even if the team is small and spread thin, stressed Whaling. Capture the content so other prospects see it ...

SEATTLE - The Seattle Kraken have wrapped their tentacles around the city in a new guerrilla-style marketing campaign. The NHL team shared a handful of photos showing giant blue tentacles popping ...

Meanwhile, an offbeat collaboration like mattress brand Purple’s team-up with comedy duo Tim and Eric effectively functions as a guerrilla marketing campaign and gets people talking.