Guerrilla marketing can be very cost-effective for small businesses and startups intent on creating a viral marketing phenomenon. This technique can be centered around the business’s core ...

Guerrilla marketing tactics cost a bit more than viral techniques in most instances. Guerrilla tactics can require more people, incurring higher labor costs, and can include the cost of physical ...

Guerrilla marketing can be fun, but you still need the strategy along with the creativity even if the team is small and spread thin, stressed Whaling. Capture the content so other prospects see it ...

Guerrilla Marketing Ideas for Clothing Retailers. Guerrilla marketing means finding ways to generate maximum interest and excitement in your products using unusual, low- or no-cost tactics. This ...

To put it simply (and perhaps a bit unfairly), conventional marketing solves a $1,000 problem with a $2,500 solution; guerrilla marketing solves a $5,000 problem with a $500 solution.

Guerrilla marketing was made for small business owners. It requires creativity, flexibility, and a willingness to take a little risk. The one thing it doesn't take: a big budget.

Traditional publishers often provide just a few thousand dollars for marketing, which means much of the responsibility falls on authors. Yet authors reap just a small amount from book sales ...

Guerrilla marketing isn't just about the medium--it's about the message. It's not enough to offer people a way to lose weight or stop smoking when your competitors are offering similar services.