"Color theory is so cool." Not everyone was convinced at the start, with the dye job a "trust the process" for many. "Girl, the fear I had in my heart!" wrote one. "But it looks absolutely fantastic!" ...

Get to the root of your hair color problems from home. In a time when going to the salon isn’t just a hassle but may incur some serious spending, many are taking hair color into their own hands ...

An impressive 100% of testers agreed that it gave rich and even color results. The kit also ranked best for ease of preparation; not being messy; producing a shade that matched the color on the ...

If you apply the dye throughout your hair without actually knowing how it’s going to process or oxidize, your at-home color experiment could end quickly in disappointment, Connor notes.

️Look for a dye that is PPD free. Dr. Lal explains that choosing a dye that is paraphenylenediamine (PPD) free is the way to go when selecting an at home hair color product.

Hair dye is a chemical product for treating her, with each combination of chemicals creating a specific color. If these chemicals go bad in some way, the color doesn’t turn out as planned. To ...