Pura Vida has tons of adorable charms to add to a bracelet, necklace, or handbag, and prices start at just $5. Browse a selection of styles, including heart charms, cowboy boot charms, and ...

Pura Vida was founded in 2012 with its first location was south of Fifth on Miami Beach. There are now 21 locations across South Florida with new locations set to open soon in Sarasota and Jupiter ...

Pura Vida’s affordable yet luxury gold necklaces include classic chains, pendant designs, and more. Browse under-$60 deals, including one shopping writer’s go-to dainty styles.

Pura Vida’s personalized jewelry pieces include under-$25 rings, bracelets, and necklaces that are ideal Mother’s Day gifts. Shop top picks from the brand that will still arrive on time ...

"I want to bring back good memories for people," explains Molina. "People who have been and loved the food, the place, the atmosphere. I want people to feel like they're on vacation." ...

Miami-based healthy café Pura Vida has opened across Florida with its aesthetic pastel interiors and plans to open ten locations in New York City by 2026.