Herzberg’s theory distinguishes between two types of factors: hygiene factors and motivators. Hygiene factors are the basic, must-have attributes of a product that prevent dissatisfaction but ...

This study examines salespersons' views on the job-related factors that motivate and dissatisfy them. There is a discussion of literature pertaining to Herzberg's theory of motivation which is tested ...

SEE ALSO: Manhattan Office Leasing Activity Has Strongest Yearly Start in Over a Decade: CBRE While we didn’t realize it at the time, this approach very closely mirrors the theory derived by ...