Loafs of white bread ranged up to $7.49, depending on the brand and size. The sight of $10-per-loaf prices is “like a punch in the nose” to shoppers, Mark Cohen, director of retail studies at ...

While white bread contains an average of 5g of sugar per 100g — a gram less than wholemeal — salt accounts for 491mg and protein, just 9g. In comparison, wholemeal bread contains an average of ...