This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show ...

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and ...

Reid says Google has adjusted ranking to surface more short-form video, forums, and UGC. These changes are said to be based on user behavior. No timeline or metrics were provided for the shift. In a ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

If you’re serious about ranking content and brand visibility, then video—and video SEO—can’t be ignored. Creating great video content takes considerable effort. You have to plan, record, edit, and ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is ...