How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Leaning into AI can help agencies build personally relatable brands that look, sound, feel and act more like trusted ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

From rapid-response protocols to verified-content hubs, proactive preparation can make the difference between mere damage ...

She explains how the company’s new corporate branding aims to underscore its commitment to trust and transparency in its partnerships with pharma.